Website leads | 3 Sessions for Free
Free session leads.
Every "3 Sessions for Free" form from Sep 2025 to 9 Nov 2026, followed from the email to a membership.
Forwarding stopped on 2 Nov
Until November, info@ forwarded 98% of leads to the studio, mostly the same or next day. Since 2 Nov, 5 leads were not forwarded when they came in (4 for Randwick and 1 for Maroubra). One was forwarded late on 9 Nov after the person sent the form again. None of the 5 has a free pass. Someone needs to own the info@ inbox again.
The funnel.
What happens to a lead, step by step. Each person is counted once, even if they sent the form twice.
239 form emails from 230 people. 9 picked Southbank, which has no Mindbody site, so they can't be tracked.
info@ forwarded the email to the studio inbox. 186 of 216 went the same or next day.
13 were forwarded but never entered.
Usually fast: 89 the same day, 45 the next day.
38 of the 167 people with a pass joined (23%). Usually about 2 weeks after the form.
Where leads drop out.
The biggest loss is between being entered in Mindbody and getting a free pass. Roughly 1 in 4 leads never gets one.
Forwarded to the studio, but no Mindbody profile was ever made. Checked in Mindbody itself, not just our copy of the data.
New to CONDITN., in Mindbody, but never given the free sessions they asked for.
75 leads already came through ClassPass first. 16 of them got no pass and didn't join. Staff are treating ClassPass users differently from studio to studio.
Since June, 32 of 46 pass holders (70%) came to at least one class. The other 14 never showed.
By studio.
Southbank is on the form but has no Mindbody site, so its leads can only be counted, not followed.
| Studio | Leads | Sent | Pass set up | Joined | What stands out |
|---|---|---|---|---|---|
| Randwick | 67 | 64 | 62 93% | 14 21% | Most leads. Sets up almost every pass, but 7 of 14 no-shows since June are here |
| Martin Place | 38 | 38 | 23 61% | 12 32% | Weakest at setting up passes, strong at signing people up |
| Maroubra | 31 | 30 | 22 71% | 6 19% | Middle of the pack |
| Subiaco | 29 | 29 | 28 97% | 2 7% | Sets up nearly every pass, almost nobody joins |
| Manly | 14 | 14 | 6 43% | 2 14% | 3 leads never entered, 2 entered with no pass |
| North Sydney | 12 | 12 | 8 67% | 3 25% | 3 entered with no pass |
| Southbank | 9 | 7 | n/a | n/a | No Mindbody site, so these leads cannot be followed |
| Camperdown | 8 | 8 | 5 62% | 3 38% | Good result from a small number |
| Turramurra | 6 | 6 | 4 67% | 3 50% | Good result from a small number |
| Ingleburn | 4 | 4 | 3 75% | 2 50% | Too few leads to judge |
| Sutherland | 4 | 4 | 3 75% | 1 25% | Too few leads to judge |
| Hornsby | 3 | 3 | 1 33% | 0 0% | Too few leads to judge |
| Gladesville | 2 | 2 | 0 0% | 1 50% | Too few leads to judge |
| Brookvale | 2 | 2 | 1 50% | 0 0% | Too few leads to judge |
| Sans Souci | 1 | 1 | 1 100% | 0 0% | Too few leads to judge |
By month.
Recent months look lower partly because those leads have not had time to join yet.
Who joins.
The 49 people who bought a paid membership after sending the form.
What they bought
How and when
What to do.
In order of how much it matters.
- Fix the info@ forwarding todayFind out who was covering the inbox and forward the November leads to Randwick and Maroubra.
- Book the first class on the spotWhen a studio sets up the free pass, book the person into a class straight away. Randwick has most of the no-shows.
- Look at the Subiaco trialSubiaco sets up nearly every pass, but almost nobody goes on to join. Something in the trial experience or follow-up isn't landing.
- Make a ClassPass ruleDecide whether ClassPass users get the free sessions. Right now it depends on who picks up the lead.
- Every lead gets entered and a passRemind Martin Place and Manly in particular. Most of the "never entered" and "no pass" leads are there.
- Match the offer28 people at Randwick were given a "2 Session Free" pass, which is less than the form promises.
- Sort out SouthbankRemove it from the form, or send those leads to Melbourne CBD so they can be tracked.
How this was worked out.
- Leads come from the info@ inbox: every "3 Sessions for Free" form email since Sep 2025. Studio auto-replies are left out.
- People are matched to Mindbody by phone number first, then email, then name. Some people have two Mindbody profiles, and both are counted as the same person.
- Sent means info@ forwarded the email to a studio inbox.
- Free pass set up means any trial or intro pass in Mindbody from 2 days before to 45 days after the form. That includes the free sessions, 3 for $30 and Week Zero.
- Joined means they bought a paid membership after the form. It's a plain count, not an official conversion rate. There's no agreed definition for website lead conversion yet.
- Came to a class is only counted from June 2026, because older class records are incomplete. Purchase records are complete back to 2024.
- 9 people picked Southbank. They count as leads but are left out of every other step.
- This page has no customer names. The full list by name is in the spreadsheet James holds.
CONDITN. HQ | Data as at 9 Nov 2026